RIW Pop & Tech demonstrates that Technology, Innovation and Culture provide enriching experiences when combined. Through virtual reality exhibitions, cinema sessions and art exhibitions, the conference explores different ways of using technology to create new environments and experiences in cultural production. This stimulates the creative economy and generates business opportunities. Directors and artists such as Walter Carvalho, Batman Zavareze and Estevão Ciavatta participated in debates together with other professionals and supporters of the country's culture.