Conecta Varejo brings to RIW a vision of the future of retail, connecting companies, entrepreneurs and executives. The space presents solutions to boost sales, optimize logistics and production, in addition to debating the future of the food service industry. Representatives from large companies such as Rede Supermarket, Hortifruti, Heineken, Nestlé, Ambev, McDonald's and others were present. Angel investor and businesswoman Cris Arcangeli participated in startup pitches, offering mentoring and selecting a company for investment.